‘Boost your business by becoming Age Friendly’ – Kilkenny Chamber
RETAILERS across Kilkenny city and county are being urged to become accredited Age Friendly businesses.
According to estimates, 1.4 million people throughout Kilkenny and the rest of the country will be aged 65 and over by 2041 – more than one-in-five of the total population.
Kilkenny has played an active role in a campaign by Age Friendly Ireland to build ‘age friendly’ societies across Ireland since 2010.
This has involved consulting with older adults and developing a countywide strategy and action plan in response to needs identified in areas linked to social inclusion, transportation, housing, employment, community supports, health services and communications amongst others.
Kilkenny Chamber of Commerce President Marion Acreman said: “Becoming an Age Friendly business isn’t just the right thing to do – it’s also good for business.
“There are over one million people aged 55 plus living and shopping in Ireland and older customers often have more time to shop, show greater loyalty towards local businesses and typically outspend younger customers.”
Participating businesses are required to nominate an ‘Age Friendly Champion’ to undergo a short online training course, attend an Age Friendly Workshop, consult with customers, and implement three Age Friendly actions.
Research shows many simple, and often zero or low cost practices, can make shopping and doing business generally much easier for older customers. Examples include making your business easier to find, enter and move around within, using larger fonts on print materials and signage or having designated Age Friendly parking.
After successfully completing the programme, Age Friendly-accredited businesses can display their certification and accreditation window sticker at their business premises. They will also be listed on the agefriendlyireland.ie website.
*To become an accredited Age Friendly business, contact Kilkenny Chamber of Commerce on 056 775 2767 or email firstname.lastname@example.org.