July 12, 2024

New South East group to stage marketing excellence workshop in Kilkenny

A NEW South East-wide group set up to help individuals and businesses across the region to share their expertise and learn from one another will hold their next workshop in Kilkenny early in the New Year.

The South East Marketing Forum (SMF) is a networking group dedicated to enhancing, developing and innovating the region’s growth through business and marketing.

More than 100 marketing and business professionals from various industries with each of the five counties represented attended its recent launch at renovated Greenway Manor Hotel in Waterford..

Speaking at the event, Director of RIKON and SMF Founder, Dr Pat Lynch said: “For many years marketeers in the region have discussed forming a group as an opportunity to exchange ideas, that day has finally come.

“We established the SMF to assist companies in growing their business through marketing excellence by sharing ideas, experiences, networking with peers and to gain to access to leaders in marketing,” he added.

The Forum is open to any person or business involved in marketing in Kilkenny and the South East or any person or business in who would like to learn more about marketing excellence.

“The aim behind the SMF is to bridge the gap between the counties and the inertia surrounding idea sharing, and to help one another grow both our individual companies and expertise” explains Joe Daly, founding member of the SMF.

“We welcome all marketing professionals from those at the beginning of their career to market leaders who would like to share their experience and expertise with others.”

The driving force behind the SMF are colleagues and marketing professionals in WIT namely lecturers and research centres, RIKON and TSSG, with contributors from industry showing the scope and potential of the SMF.

Workshops are scheduled across the South East throughout 2019 with a Gala Ball in May highlighting the unrecognised talent across each of the five counties.

The next event takes place in Kilkenny Design Centre, Kilkenny on February 13 next.

Jenny DeSaulles, Head of Ireland’s Ancient East, will briefly outline methods to develop a tourism or hospitality business through omni-channel marketing.

Booking is now open on www.SEMF.ie.

PICTURE CAPTION: Sean Johnston, Owner of the Causeway Group and main sponsor for the SMF Launch 2018.


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