December 3, 2023
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Historic Kilkenny ale ad to brew up a bidding storm

A more than century old poster for an iconic Kilkenny brand is expected to fetch around €600 when it goes under the hammer today

The iconic ‘Sullivan’s Ales’ advertising is up for auction at Sheppard’s of Durrow in neighbouring county Laois.

Dating from 1910, the vintage piece measuring 39 x 49cm includes Kilkenny city’s coat of arms.

Sullivan’s Brewery was established in 1702, eight years before Smithwick’s was founded in the city.

In 1832, Richard Sullivan, standing as a Repeal Association candidate, was elected as MP for Kilkenny and held the seat until 1836, when he was succeeded by none other than The Liberator, Daniel O’Connell.

Sullivan’s poster is one of the highlights of the auction which will feature posters for timeless Irish brands like Pierces of Wexford, Gouldings, Guinness and Aer Lingus.

The Vintage Advertising & Printed Ephemera auction features important pieces dating from 1880 onwards which capture the spirit of the age and includes many Irish household names such as Players, Wills, Guinness, Jameson and Jacobs.


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