Inistioge transformed into Winter Wonderland for TV Christmas ad

KILKENNY’S beautiful Inistioge is the star of a new Dunnes Stores Christmas advert.

The new ad will hit our screens soon as the countdown to the festive season gets underway.

Inistioge, which was recently confirmed as the Gold winner of the prestigious Entente Florale, Europe’s tidy towns competition, has been covered in a blanket of fake snow as a film crew transformed the picturesque village into a Winter Wonderland.

Locals came out in force to act as extras in the ad, adding to the festive atmosphere.

Filming will continue over the weekend.

The people of Inistioge, of course, are well accustomed to film crews arriving on their doorsteps.

The village provided the backdrop for Mia Farrow’s Circle Of Friends and, more recently, the Jim Sheridan-directed The Secret Scripture.