July 16, 2024
Business News

Kilkenny gardeners urged to ‘plant pink’ and help combat breast cancer

KILKENNY gardeners and plant-lovers are being urged to ‘plant pink’ over the coming months in an effort to raise awareness and funds for Breast Cancer Ireland.

Glanbia CountryLife, which has branches in Ballyhale and Castlecomer, has launched its first ever Plant Pink campaign in all 14 of its award-winning garden centres across Leinster and Munster.

CountryLife is asking customers to buy a special Pink Dianthus, to become more breast cancer aware and to support the fundraising drive. CountryLife will donate €2 to Breast Cancer Ireland for every limited edition Pink Dianthus sold.

The sun-loving plant, also known as Tickled Pink, was chosen because of its beauty, its unmistakable perfume, its resilience and its sun-loving characteristics, Glanbia CountryLife’s Jess Kelly explained.

“Pink Dianthus is a fabulous flowering plant. It is hardy. It is vivacious. It is a survivor. We’ve organised special branding and awareness drives in all 14 of our garden centres to make our loyal customers aware of this fund-raising and awareness campaign,” said Jess.

“We’re a proud supporter of Breast Cancer Ireland and we’re hoping that this limited edition Pink Dianthus will be our top seller as the busy gardening season gets underway. It’s also a fabulous pollinator and butterflies in particular love it,” Ms Kelly revealed.

The Glanbia group has close ties with Breast Cancer Ireland. Last year alone, Glanbia employees raised over €100,000 for the charity through their Two Peaks Challenge, the Glanbia 300 cycle and the Glanbia Pink Bales campaign. The global company is also the title sponsor of the Great Pink Run which attracted 8,000 entries last year.

You can support Breast Cancer Ireland by logging on to: https://www.breastcancerireland.com/support-us/donate-now-2/

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