January 17, 2022
Business News

Station for Kilkenny’s young adults ‘beat’ previous record figures

A RADIO station aimed at Kilkenny’s youth and young adults has just hit record listenership figures.

Beat 102-103 now has more listeners tuning in weekly than ever before. Some 164,000 people now listen to the regional station each week, according to the latest JNLR listenership figures.

Beat 102-120 has seen increases over the last twelve months in daily listenership, market share and on the station’s flagship morning show, Beat Breakfast. In the station’s target demographic of 15-34 year-olds, Beat has increased its daily audience, weekly audience and market share over the past year. Some 73% of people aged under 35 in the South East listen to Beat every week.

The listenership figures cover the period from October 2018 until September 2019.

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