December 5, 2023
Business News

Piltown’s Peter finds a perfect playing pitch with his high-performance putter

A KILKENNY resident has scored a marketing hole-in-one after he designed a new golf putter that has come out tops in an independent performance test.

Peter Doyle (pictured) , who lives in Piltown, decided to putt his theory into practice after listening closely to what seasoned golf players have been telling him for years.

He designed and constructed his Aidhm Irish Putters’ R Series Blade Putter, and then decided to put it to the test.

A leading international golf company, Quintic Consultancy UK, put Peter’s putter through a rigorous, hi-tech test and found it rolls better and is more forgiving than a number of leading putter brands.

Quintic Consultancy owner Paul Hurrion is renowned across the golfing world and works with some of the world’s best golfers, including Ireland’s three-time major winner Padraig Harrington, 2016 Masters Champion Danny Willet, Rory McIlroy, Paul McGinley, Eddie Pepperell and Oliver Wilson.

Peter, who runs Precision Fit Golf in Tramore, Co Waterford, said: “The test proved that our putter gave the most consistent roll, produced low side spin and low back spin. The results are phenomenal. We’re hoping it will further boost sales and we’re so invigorated that we’re already working on our next model.”

Aidhm, pronounced I-Am, is an Irish word which means to take aim. And Peter now has the global golf market firmly in his sights as he looks to capitalise on his new putter brand.


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